Knowing Who Reads Your Medical Device White Paper

To write a successful medical device white paper a writer has to know the who, why and how concerning buying decisions in hospital settings. A typical hospital is a complex enterprise that owns a tremendous variety of devices, supplies, gauges and drugs for monitoring, diagnostics and the treatment of patients and disease prevention. Hence, to manage thousands of pieces of medical technology hospitals have a complex system of supervision, which consists of many departments, elaborate policies, procedures and protocols. A sales person cannot just walk in and start pitching. Protocols and procedures must be observed.

The sales process related to a healthcare facility is both a science and an art. Successful marketing depends on a thoughtful approach. It takes patience when selling to a hospital or a laboratory, especially when dealing with high-ticket items. No hospital will make a rush decision to buy a million-dollar MRI machine with $100,000 in annual maintenance costs, for example.

Healthcare facilities have a system in place that assesses and acquires medical technology. Any medical device on the market is scrutinized closely. There is also is an important learning phase in the process, during which a healthcare facility learns as much as possible about devices available on the market. During this learning phase, stakeholders read white papers among other sources of credible information. Stakeholders serve on the following types of committees (different hospitals may have different names):

o The Medical Technology Advisory Committee (conducts strategic planning and assessment of medical technology)
o The Capital Budget Committee (addresses the needs analysis, capital equipment prioritization and acquisition)
o The Product Standards Committee (ensures that technology under consideration complies with current standards of practice)
o The Capital Equipment Review Committee (oversees and manages the entire process, controls the overall capital budget)
o Technology Acquisition Working Groups (carry out the necessary functions to acquire the technology)

The typical standing members of these committees are senior administrators, medical doctors, engineers, accountants, technologists and physicists, who are MDs, PhDs, PEs and MBAs.

Other stakeholders may also read white papers and influence decision makers, such as the Purchasing, Biomedical Engineering, Central Supplies, and Information Technology departments, clinical users, nurses and technicians.

As can be seen, the audience of a medical device white paper is diverse, professional, highly educated and skeptical. Therefore, a white paper writer has to grasp the complex technology and create a highly educational, persuasive piece of writing that resonates with the level of expertise and expectations of the above-mentioned audience.

Online Radiologic Technology Career Schools

Many medical treatments could not be diagnosed without the vital ability to view the inside of a patient. The use of technology and medical knowledge required to perform this function requires a formal education. Receiving an education is possible by entering an online radiologic technology career school. Students can enter online degree programs to become a radiology technologist.

Online schools prepare students for the professional workplace by providing specialized training to use industry technologies and medical techniques.

  • Technologists perform diagnostic imaging examinations to produce images of a particular part of a patient’s body.
  • Students will learn how to work directly with patients by explaining the procedure, positioning patients for the x-ray, and protecting patients from any unneeded radiation exposure.
  • Technologists conduct complex x-rays using different types of imaging equipment. They work with computed tomography, commonly known as a CT scan, to generate a three-dimensional picture of a targeted area. The use of magnetic resonance imaging creates the same type of photo as a CT except it uses non-ionizing radio frequency to create image contrast.
  • Students can also learn how to use mammography equipment, record patient history, and maintain equipment.

Online schools provide students with in depth understanding of all these areas to produce a well-rounded professional.

Students can enter programs at the certificate, associates, bachelors, and master’s degree level. Many students pursue either an associate’s degree or a bachelor’s degree. These two-degree levels are the most common sought after educational paths. Earning a master’s degree is less common but many already working professionals earn this two-year degree to gain top-level positions in their career. Certificate programs are fairly similar to associate’s degree programs but generally focus on preparing students for certification exams.

Earning an education through a distance learning program can have students completing courses and learning how to operate the industry’s specialized equipment. Curriculum also focuses on medical care of patients and diagnostic imaging.

  • A patient care course instructs students on the procedures and techniques used to manage patients inside the office. Topics like psychology and medical terminology further the understanding of how to communicate and work with patients.
  • A diagnostic imaging course provided by an online school focuses on different ailments and injuries that affect the human body. Instruction on anatomy helps students learn about the human body to help them in the diagnosis of a patient in regards to completing x-rays.
  • Skills acquired through an associate’s degree program include preventing harmful radiation, positioning patients, and operating equipment.

Continuing education promotes a more in depth understanding of radiologic technology.

In a four-year bachelor’s degree program student’s focus on advanced techniques and science courses. Some advanced concepts may include how equipment operates and surgical procedures. Science courses in anatomy, physiology, and chemistry give students a more comprehensive understanding of the medical field. Radiologic career schools online make the education process more centralized and focused.

Students can work through programs from inside their homes and obtain a degree. Begin studying today by entering an accredited college program. Accreditation is provided by agencies like The Joint Review Committee on Education in Radiologic Technology (http://www.jrcert.org). Full accreditation proves that a program offers the best quality education possible. Career training is just an Internet search away.

DISCLAIMER: Above is a GENERIC OUTLINE and may or may not depict precise methods, courses and/or focuses related to ANY ONE specific school(s) that may or may not be advertised at PETAP.org.

Copyright 2010 – All rights reserved by PETAP.org.

Medical Transcription Outsourcing – Acting As a Catalyst For Change

Medical transcription is a vital component of the healthcare process; creating patient records which can be used as a point of reference as required. Patient records are invaluable as a decision-making tool in planning care for patients, as the basis for coding and billing, as evidence in case of litigation. Documenting the healthcare service provided to patients also prevents duplication of efforts and helps saving on resources.

This process requires inputs in the form of personnel, infrastructure and technology to be able to create accurate and speedy patient records. Having an in-house transcription department can lead to dilution of focus of time, attention and other resources from the core business of providing quality healthcare. Outsourcing the process of creating patient medical records on a turnkey basis to a professional service provider helps the healthcare facility focus on the core business.

Availing professional transcription services from the outsourced medical transcription service provider can act as catalyst for change in focus and provides strategic advantages.

How does outsourcing act as a catalyst for change?

Outsourcing to a professional service provider helps increase focus on core business, by providing services with the following benefits –

  • Savings on cost – One of the main and obvious benefits of availing the services of a specialized vendor is that of savings on direct and indirect cost of transcription. Not only that quality services also help speed up the reimbursement process.
  • Renewed focus on improving services -Availing these services from an outside entity frees up a lot of resources including key personnel, information technology infrastructure, real estate etc. This helps the healthcare facility renew their focus on improving the quality of services in their core business utilizing these resources.
  • Helps cope with expansion plans without diluting quality – It ensures that the quality of transcription, that is; accuracy, turnaround time and security are not compromised irrespective of the quantity of services required. Healthcare facilities can add on additional specialties and services without fear of dilution of quality in patient records
  • Access to a talent pool and the right technology – Outsourcing medical transcription basically provides access to a trained pool of transcriptionists without adding on to the payroll of the healthcare facility. Another benefit of this is that of access to technology used by the service provider for the transcription process. Technology is a major part of this process requiring huge amount of investment, maintenance and up gradation costs.

Outsourcing provides access to technology without any of these hassles. The benefits of technology used by the service provider helps in improving speed, security and ease of use by providing –
 
– A system that enables automatic upload of audio files for transcription at predetermined intervals

– Flexible modes of dictation

– Archives

– Different modes of document delivery like automatic printing, faxing, delivery to specified folders, access of transcripts to multiple users etc

– Facility for electronic signature

– Secure technology like data encryption, multi tiered application architecture, firewalls etc.

– HL7 interface for EMR adoption

– System for keeping track of dictation, transcripts etc

Outsourcing medical transcription to the right provider enables healthcare facilities to leverage on the experience, expertise, manpower and technology of the service provider and this can help act as a catalyst for positive change.